September 10, 2021
Adventures in Algorithims Again
This evening, after a day of doctor visits and other annoyances, I sat down and watched a V-tuber named Hyasynth finishing up a Resident Evil 4 run. She'd sent out notifications and members of her chat with Facebook accounts were congratulating her on her apparent new sponsorship...or were complaining about the sponsors aggressive marketing.
She was a tad confused, not having any sponsorships yet, but the matter was soon clarified. Her announcements of her Resident Evil 4 play-thru's have, on Facebook, been helpfully accompanied by ads for a pharmaceutical company.
I have questions.
Not so much about how the advertising algorithm decided that weebs on Twitch were the target audience for the distribution of peptides and selective androgen receptor modulators, that is obvious.
Rather I find myself wondering why in the name of Mercury, Greek god of messaging and commerce, someone actually thought the name Umbrella Labs would be a good one, especially for a medical supply company and even more especially since their logo indicates that they not unfamiliar with the potential downsides of that decision.
Posted by: The Brickmuppet at
03:24 AM
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The cynical answer - because there are far more people who do not play video games, let alone Resident Evil video games, than do. Thus the pool of people who would be amused/thunderstruck by a company named Umbrella is far smaller than the pool of people who could not be bothered to think twice about it when they see it.
I feel the same way whenever I see any beauty products from Vichy Laboratoires.
I feel the same way whenever I see any beauty products from Vichy Laboratoires.
Posted by: cxt217 at Fri Sep 10 20:16:19 2021 (MuaLM)
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