December 22, 2011
Back in the 80's there was (at least in Virginia) a fad for some years where there were generic foods on store shelves. By generic I don't mean store brands..I mean GENERIC..
How generic? This generic.
So...what was the deal with these? Was it a government program? Was it a short lived company trying to save on advertising costs? What?
Does anyone know?
Posted by: Avatar_exADV at Fri Dec 23 14:47:55 2011 (GJQTS)
FWIW, the labels are no less depressing in yellow than they are in white. It seems almost dangerous; someone who's struggling with both poverty and depression (which often go hand-in-hand) might stock his kitchen with these products, and the very act of looking in the fridge would shove his suffering in his face (like a big yellow "FAIL" flag). It could drive a man to suicide.
Posted by: Peter the Not-so-Great at Fri Dec 23 14:48:11 2011 (KiYAY)
Also, in case you haven't checked it yet, from the Storehouse of Totally Accurate Knowledge:
Posted by: Tim Driscoll at Fri Dec 23 17:06:48 2011 (FpijV)
Posted by: The Brickmuppet at Fri Dec 23 22:24:34 2011 (EJaOX)
In those days when recession was combined with runaway inflation many people did feel desperate. The white box products were probably a market segmentation strategy (sell the same product to different customers at different prices, extracting from each buyer the maximum he is willing to pay.)
As a marketing strategy this is uniquely devoid of any trademark protection, which is probably why it died out, replaced by today's proliferation of store brands.
Posted by: Jonathan Tappan at Sun Dec 25 14:04:42 2011 (uNy3G)
Posted by: Mauser at Sun Jan 15 03:09:32 2012 (cZPoz)
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